LuxeWax Studios Closes THB 750 Million First-Round Funding to Accelerate Expansion Across Thailand, Vietnam, and Malaysia

FOR IMMEDIATE RELEASE

Bangkok, Thailand — 12 November 2025 — LuxeWax Studios, a premium beauty and intimate waxing studio brand, today announced the closing of its first round of investor funding totaling THB 750 million. The round was led by BitKub Ventures and HealthLand Public Company Limited, with participation from additional strategic investors focused on wellness, beauty, consumer services, and Southeast Asian lifestyle platforms.

The funding will support LuxeWax Studios' next phase of growth, including new studio openings across Thailand, Vietnam, and Malaysia, continued investment in hygiene systems and therapist training, and the development of a regional wellness platform designed to make premium waxing services more accessible, consistent, and client-focused.

Founded with a mission to elevate the Brazilian waxing experience, LuxeWax Studios combines refined studio design, professional hygiene protocols, high-quality products, and a seamless digital booking journey. The company is focused on transforming waxing from a routine grooming service into a modern self-care experience built around confidence, discretion, comfort, and trust.

"LuxeWax Studios was created to bring a higher standard to intimate beauty services in Southeast Asia," said Thomas Mercer, Co-Founder of LuxeWax Studios. "This investment allows us to scale with discipline while protecting the things that matter most to our clients: hygiene, comfort, professionalism, and a consistently premium experience."

A category ready for modernization

The Brazilian waxing and professional hair-removal market continues to gain momentum as consumers across Southeast Asia place greater emphasis on self-care, grooming, hygiene, and beauty services that feel both effective and elevated. LuxeWax Studios believes this shift is being driven by younger urban consumers, increased comfort with specialized beauty treatments, and demand for service providers that combine clinical cleanliness with luxury hospitality.

With the new funding, LuxeWax Studios plans to expand its footprint in Bangkok and other major Thai cities before entering key urban markets in Vietnam and Malaysia. The company will also invest in its internal training academy, centralized operating standards, and technology infrastructure to ensure every studio delivers the same polished client experience.

"Beauty and wellness consumers are increasingly looking for brands they can trust," said a spokesperson for the investor group. "LuxeWax Studios is building a scalable service model in a category that is highly personal, highly recurring, and ready for modernization across Southeast Asia."

Beyond the studio

In addition to physical studio expansion, LuxeWax Studios is developing a broader wellness platform that will support online booking, membership programs, aftercare education, personalized client journeys, and future service extensions within beauty, grooming, and self-care.

The company expects the new capital to accelerate hiring across operations, training, marketing, technology, and studio management as it prepares for regional growth.

About LuxeWax Studios

LuxeWax Studios is a premium waxing and beauty studio brand focused on Brazilian waxing, intimate grooming, and modern self-care services. Built around hygiene, comfort, discretion, and elevated design, LuxeWax Studios aims to redefine the waxing experience for clients across Southeast Asia.

Media Contact

LuxeWax Studios Email: press@luxewax.co Website: www.luxewax.co